The Advantages of Crowdfunding: A Quick And Easy Way of Raising Money

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Hassan Daher
x min read

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21 Dec 2021
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The Advantages of Crowdfunding: A Quick And Easy Way of Raising Money
Hassan Daher
CEO
Founder and CEO of Qardus, the UK's first Sharia-compliant SME financing platform. Hassan is a CFA charterholder and holds a PhD in Islamic Finance.

Crowdfunding



Crowdfunding is a process of raising money for a business or idea. Unlike traditional methods of raising finance, crowdfunding is innovative and based on the concept of raising funding via crowds of people.

Some crowdfunding contributors will donate funds entirely altruistically, simply to support the business. Other crowdfunders will see their funding contribution as an investment into the business venture. In return, these investors will be rewarded with a return on their investment. The reason crowdfunding is so popular is that is has become a great way of raising money quickly. This means that no matter how ambitious or how small your project, there is a way to raise finance without resorting to asking financial institutions.

How Crowdfunding Works

Crowdfunding enables businesses and individuals to attract investors in the business through the practice of funding a project by raising sums of money from a crowd of people who are willing to invest in the business. Some of those offering funds will do so altruistically, expecting nothing in return, but for many of the donors they will expect a return on their investment. In order to start a crowdfunding campaign there needs to be a specific cause or project, and a specific goal amount in place. Businesses and entrepreneurs can then ask or invite a number of people to donate various sums of money (small and large) until the crowdfunding goal is achieved.

The unique part of crowdfunding is that it mainly takes place online. The digital revolution over the last decade, coupled with the increase in social media exposure and marketing means that crowdfunding campaigns can be widely shared and marketed. As crowdfunding tends to take place online, the use of social networks is key and makes it inherently easy for supporters of a crowdfunding campaign to share it widely, ensuring the project gains widespread exposure and funding.

Crowdfunding is used for all manner of projects, including charity projects, creative projects, start up businesses, entrepreneur ideas and small businesses. Crowdfunding is a great way for non-traditional businesses such as those businesses following Islamic finance principles, to raise funding in a Sharia compliant way.

Types Of Crowdfunding


The main types of crowdfunding models are as follows:

Investment Based Crowdfunding

This type of crowdfunding is often used by businesses looking to raise capital. Businesses will offer to sell ownership shares and stakes in return for a crowdfunding investment. Businesses will promise to use the funding to develop their business idea or product and in return the investor will receive a share of the business in return for the finance they provided. In this way, donors ultimately become shareholders of the company, with the possibility of owning some of the business equity. Often, these shareholders may also be provided with rights to be involved in the business process and project.

Donation Based Crowdfunding

Donation based crowdfunding is essentially a model where donors are asked to contribute to the project by way of a donation. Individuals will essentially donate funds with the aim of meeting the project finance goal, and in return the donors do not expect anything in terms of shares or financial returns. People who donate rather than invest are not backers of the business, they just offer finance on a not-for-profit basis.

Advantages Of Crowdfunding

For anyone looking to raise finance for their business or idea via crowdfunding, there are some important advantages you should be mindful of.Advantages:

  • There are often minimal upfront fees or costs and this means there is some protection from risk when starting out
  • There is little financial risk with almost no start up debt
  • It's a great form of market testing and marketing research, seeking the opinion of your target audience
  • Money can be raised quickly and campaigns can go viral
  • Social networks, websites, and online platforms can result in speedy and widespread exposure
  • You can use the crowdfunding campaign to gauge public perception, generate interest, and obtain feedback
  • Investors and donors can become personally invested in campaigns and this will help you build loyalty programs and interest in your idea
  • Crowdfunding enables start-ups, small businesses and innovative ideas to get financial backing
  • It is a great way of raising finance and covering costs for those businesses without access to traditional forms of bank lending or in a difficult economy
  • You can create community support for your project and build on these important relationships and customer loyalty
  • Crowdfunding enables more effective risk management as there is often less risk for smaller businesses


Crowdfunding Tips


For a successful approach to crowdfunding you need to make sure you have a clear and strategic approach to the campaigns. The advice and tips will help you create a successful crowdfunding campaign:

  • Pre launch: make sure you do your research, collate all the information you need, build email marketing lists and think of ideas for your campaign content
  • Create compelling content: this could include a campaign video, written information relating to your goals and graphics/videos
  • Tailor your PR: before your campaign goes live research your audience, find out where they hang out virtually (Twitter, Instagram, Facebook) and target them
  • Strategic social media and influencer use: the greater your reach and the reach of the platforms you use the greater your chances of exposure and success. You don't have to limit your audience to the United Kingdom.
  • Engagement: encouraging others to comment, share and post about your campaign will deliver your message to a wider audience
  • Donations: don't ask for money immediately but do make sure you ask family, friends, colleagues to donate. Share your passion for your project and draw the reader in. Remember to also ask the right people for donations.

Crowdfunding Platforms

Some of the most popular crowdfunding platforms include the following:

  • Kiva
  • Kickstarter
  • Patreon
  • GofundMe
  • Indiegogo
  • Seedrs

All these platforms enable users to share the campaign and spread the word about your project on various social media platforms and via email.

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For Muslim investors in the UK, an ISA is best understood as a tax wrapper. The Sharia question depends on the savings or investments placed inside it. This means the wrapper can help protect eligible returns from tax, but it does not decide whether the money inside it is Sharia-compliant.

That depends on what the ISA holds, how the return is generated, and whether the underlying account, fund, stock, sukuk, or investment structure follows Islamic finance principles. A Cash ISA that pays conventional interest raises a different issue from a Stocks and Shares ISA invested in Sharia-screened assets.

For serious investors, the better question is how an ISA fits into a wider halal wealth plan. Our guide to halal investing covers this in more depth, but used properly, an ISA can support tax-efficient saving, long-term investing, and portfolio structure.

But relying on the wrapper alone may lead to an inaccurate assumption of Sharia compliance if the underlying assets remain unverified. 

Are ISAs Halal?

Yes, ISAs can be halal, but they are not automatically Sharia-compliant.

The reason is simple - an ISA is only a tax wrapper. It decides how eligible savings or investment returns are treated for tax purposes in the UK. It does not determine whether the money inside the account is halal.

The Sharia question depends on what the ISA actually holds. This could be cash, investment funds, individual shares, sukuk, or another investment arrangement. Each one needs to be assessed based on how the return is generated and what the money is exposed to.

A conventional Cash ISA that pays interest would be problematic for many Muslim investors because the return comes from riba. A Sharia-compliant Cash ISA works differently. Instead of paying interest, it may use an expected profit model, where the provider aims to generate profit through activities structured around Islamic finance principles.

A Stocks and Shares ISA can also be halal, provided the investments inside it are Sharia-compliant. That usually means avoiding prohibited sectors, checking debt and interest exposure, and using funds or assets that are screened according to recognised Sharia standards.

The Key Distinction: Wrapper vs Underlying Asset

The most important distinction with halal ISAs is the difference between the wrapper and the underlying asset.

The ISA wrapper is the tax structure. It determines whether eligible returns can be received without UK income tax or capital gains tax. It does not, by itself, define whether the investment is halal.

The next layer is the account or asset inside the ISA. This may be a cash account, a fund, individual shares, sukuk, or another eligible investment. This is where the Sharia assessment begins, because the money is now exposed to a specific product, company, contract, or return mechanism.

Then comes the return source. Is the return generated through interest, profit, dividends, rent, trade, or capital growth? The distinction is vital for Muslim investors because the same ISA wrapper can house multiple products with vastly different revenue-generation models. 

Screening is another important layer. A fund may describe itself as Islamic, ethical, or responsible, but investors still need to understand who verifies Sharia compliance, how often the portfolio is reviewed, what standards are being used, and how non-compliant income is handled. 

Purification may also matter, especially with equity investments. If a small amount of non-compliant income is identified, investors need to understand whether purification is calculated, disclosed, and handled clearly.

Tax efficiency is separate from Sharia compliance, as the wrapper strictly dictates the tax treatment of returns rather than the permissibility of the underlying assets. 

Types of Halal ISAs in the UK

There are several types of ISAs available in the UK, but the same principle applies to all of them. The ISA wrapper itself remains a neutral administrative tool. The critical factors involve the specific methods used to hold, deploy, and distribute capital back to the investor.

Halal Cash ISA

A halal Cash ISA is usually used for liquidity and lower-risk savings. It may suit investors who want to keep money accessible, preserve capital, or set aside funds for a near-term goal.

The main issue with conventional Cash ISAs is that they pay interest. For many Muslim investors, that makes them unsuitable because the return is based on riba. Islamic Cash ISAs usually work differently. Instead of paying interest, the provider offers an expected profit rate, with returns generated through Sharia-compliant activity.

This makes a halal Cash ISA more useful for capital preservation than long-term wealth growth.

Halal Stocks and Shares ISA

A halal Stocks and Shares ISA is more relevant for investors who want long-term, tax-efficient growth. Depending on the provider or platform, it may hold Sharia-screened funds, ETFs, individual equities, sukuk, or other eligible investments.

The important point is that a Stocks and Shares ISA is not halal just because it avoids cash interest. The investments inside still need to be screened properly. This includes checking the sectors involved, the company’s financial ratios, debt exposure, non-compliant income, and whether purification is required.

For serious investors, this is often the more important ISA to understand because it can play a larger role in portfolio growth over time.

IFISA / Innovative Finance ISA

An Innovative Finance ISA, or IFISA, can hold certain alternative finance or peer-to-peer style investments. The wrapper itself is neutral, just like with other ISAs.

The issue is the underlying contract. Many IFISA products are based on interest-bearing lending, which would be problematic from a Sharia perspective. Others may involve asset-backed or business finance structures, but that does not automatically make them halal.

A Sharia-compliant IFISA needs to be assessed by looking at how the return is generated, what contract is used, and whether the investment has proper Sharia oversight.

Lifetime ISA and Junior ISA

Lifetime ISAs and Junior ISAs follow the same basic rule. The wrapper does not decide Sharia compliance; the underlying cash account, fund, or investment does.

A Lifetime ISA may be used for a first home or later-life savings, while a Junior ISA may be used for a child’s future. In both cases, Muslim investors still need to check what the money is actually invested in.

How Should Serious Muslim Investors Use ISAs? 

For serious Muslim investors, an ISA should have a clear job. It should not be chosen simply because it is available, tax-efficient, or labelled as Islamic. 

The right ISA depends on what the investor wants the money to do.

A halal Cash ISA may be suitable for short-term reserves, emergency savings, or money that needs to remain relatively accessible. It is usually more about preserving capital than building long-term wealth.

A halal Stocks and Shares ISA may be more suitable for long-term growth. This can make sense for investors who want exposure to Sharia-screened equities, funds, ETFs, sukuk, or other compliant assets while using the tax benefits of the ISA wrapper.

An IFISA may be relevant for investors looking at alternative income or asset-backed finance, but only if the underlying structure is genuinely Sharia-compliant. The contract matters more than the label.

A Junior ISA can support children’s wealth planning, while a Lifetime ISA may be relevant for a first home or later-life savings if the rules and investment options suit the investor’s situation.

Investors managing substantial capital benefit from viewing ISAs as a single component within a broader, integrated wealth strategy. An ISA functions best when integrated with pensions and taxable investment accounts, ensuring all components of the wealth stack work in tandem. The aim is to build a portfolio where each part has a clear purpose, an appropriate time horizon, and a structure that remains aligned with Islamic finance principles.

Halal ISA vs SIPP vs Taxable account

An ISA is only one part of the wider picture for any serious investor. It should usually be compared with pensions and taxable investment accounts before deciding where new capital should go.

An ISA is useful for flexible, tax-efficient saving and investing. It can support cash savings, long-term investments, or a mix of both, depending on the provider and product. The main limitation is the annual ISA allowance, so investors with larger amounts to deploy may need to use other wrappers as well.

A SIPP is different. It is designed for retirement-focused investing and may offer valuable tax advantages, but access is restricted until later life. This makes it useful for long-term planning, but less suitable for money that may be needed sooner.

A taxable investment account can be useful once ISA or pension allowances have been used, or where the investor wants more flexibility. The trade-off is that income, dividends, or gains may be taxable.

The Sharia question applies to all three. A SIPP is not automatically halal or haram. A taxable account is not automatically halal or haram. The same is true of an ISA. The core concern involves the specific assets held within the wrapper, the mechanics of how profit is produced, and the alignment of all underlying contracts with Sharia standards. 

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The purpose of Debt Consolidation is to reduce your debt and reshuffle it to make it more affordable to pay off.

Debt Consolidation works by combining multiple debts into one manageable pot. For example, if you have numerous debts that have a combined total of £10,000, you can get a single £10,000 loan to pay off those debts. You then would repay the £10,000 loan in one single monthly repayment.

Debt Consolidation can also reduce the interest you need to pay by having all your debt in one pot, at a lower interest rate.

Overdraft loans can take different forms, such as cash advances, business debt, and credit card debt. Keeping track of various debts and the interest required to be paid on them can be exhausting and time-consuming.

You may have various debts from different providers, but these debts are first paid in full before monthly repayments are made to a single provider. This way you are only accountable to one provider, keeping things simpler and straightforward.

For example, Sarah has a credit card with Santander, an overdraft with Barclays, and an asset finance loan she’s taken against a product. Consolidating these debts into a single loan allows Sarah to gradually chip away at her debts to one single provider.

Another example would be Ahmed, who takes out two business loans with the same provider. He now wants a third to invest further into his business. Just like Sarah, Ahmed can consolidate the loans he has already taken into one, straightforward loan from a single provider.

WHAT ELSE CAN DEBT CONSOLIDATION BE USED FOR?

Examples of different types of debt a consolidated loan can be used to combine:

  • Credit card debt (consolidated loans help reduce the impact of the high APR - annual percentage rate - charges most credit cards have).
  • Personal loan debt (these are often used to fund a car purchase, a holiday, or home improvements).
  • Overdraft (most banks charge high-interest rates on overdrafts which can lead to substantial debts that can be financially crippling).
  • A Store Card (like credit cards, store cards often have high APRs and fees, despite initially offering front-end discounts).
  • Payday Loans (loans which can be paid directly into your bank account but have high-interest rates attached that can make repayment difficult).
  • Bailiff debt (such as unpaid Council Tax bills, parking fines, court fines and county court, high court or family court judgments).

How Debt Consolidation Works


First, you’ll need to establish the total sum of your existing debts.

You can then take out a loan which will cover the total cost of the outstanding debt. When you’re looking for a new provider for a debt-consolidating loan, you will want to find a loan that works with your budget.

The idea is to create straightforwardness, simplicity, and manageability by consolidating your debts. So when choosing a new loan provider you’ll want to pick a loan repayment plan which is manageable within a reasonable time frame you know you can pay the loan back in.

Like any other loan, a debt consolidation loan is available in two forms:

AN UNSECURED LOAN
This is a personal loan that does not require an asset, such as your home, to act as security for the loan.

A SECURED LOAN
This is a loan in which you attach an asset, like your home or a car, as security. In the instance where you are unable to repay the agreed-upon loan, the loan provider can repossess the asset put forward by you as a security, where they can then sell it and recoup the loan by another means.

The Pros And Cons Of Debt Consolidation


BOOSTING YOUR CREDIT SCORE
Keeping to a single monthly repayment consistently will improve your credit score, giving you greater financial flexibility into the future. Alternatively, your credit score may be at risk if you cannot meet the monthly repayments.

LOWER OVERALL INTEREST RATES
Debt consolidation loans often have lower APRs than alternatives like payday loans, or credit cards.

EASIER DEBT TRACKING
Managing one repayment a month is much easier than several at a time.

YOUR ASSETS MAY BE AT RISK
If you choose a secured loan any asset you use as security for that loan will be at risk. This could be your home, car, or any asset the loan provider can reasonably be expected to sell should you be unable to meet the monthly loan repayments.

Ways To Consolidate Debt


O% INTEREST, BALANCE-TRANSFER CREDIT CARD

Balance-transfer credit cards are designed to let you move existing debt from one credit card - or several - to another card from a different provider. The purpose of this is to pay less interest on the transferred money. By doing this you will be able to clear your debt faster, because all of your repayments will be going towards paying off your debt, instead of being used to cover the interest.

When you receive a balance-transfer credit card you pay off the balance on your existing credit card using the new credit card. You then make repayments on your new balance transfer card to pay off the debt.

By using a 0% balance transfer card, you won’t be charged interest on the transferred balance for the duration of the interest-free period.

A DEBT CONSOLIDATION LOAN
A debt consolidation loan can help you gain greater control over your finances. Debt consolidation loans often offer terms between one and five years. In general, longer loan terms require you to borrow a more significant amount of money, so they may not be available if your consolidation loan is less than £10,000.

FEES AND CHARGES FOR DEBT CONSOLIDATION LOANS
It’s important to be aware of some of the high fees some companies charge for arranging a loan. You should read the small print carefully for any extra fees or charges before you sign anything. Check to see if there are any costs associated with paying off the existing loans early. This could cancel out any savings you make. Avoid paying a fee for a company to arrange the loan on your behalf, that is, unless you’re receiving advice and you’re sure it's worth the cost.

IF YOU CHOOSE A DEBT CONSOLIDATION LOAN

Get advice before you make a final decision. If you choose to go ahead with a consolidation loan, it may be worth talking with an independent financial adviser who might be able to find the most suitable product for your needs. Avoid just looking at the annual percentage rate (APR), or the annual percentage rate of charge (APRC) for secured loans. The APR is the interest you’ll be charged, and the APRC will include the extra costs such as an arrangement fee.

Qardus does not provide financial advice.

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As more and more people attempt to get their foot onto the property ladder, this article will examine in detail the alternatives to conventional mortgages. In recent years there has been significant growth in alternatives to traditional mortgages, and what this means in principle is more choice for those looking to purchase assets or property in a Sharia compliant way.

There are many different reasons why people look for alternatives to mortgages:

  • Flexibility: people want more flexibility when it comes to financing property or asset purchases.
  • Accessibility: for some investors, alternatives to interest-based mortgage products are problematic as they contravene Islamic finance rules and ethical investment principles.
  • Cost: alternative mortgage products can be cheaper overall than the standard mortgage products available in the UK, especially for those with poor credit scores.
  • Less risky: there is sometimes less risk associated with alternative mortgages.

ALTERNATIVE MORTGAGES - WHY?

A conventional mortgage arrangement exists as a loan between a lender (bank) and an individual or company. The lender lends you the money to buy the property and in return, the borrower repays the money they have borrowed plus interest.

The mortgage loan itself is secured against the property and against the value of the property.

For many potential homeowners, a conventional mortgage is not a viable option, especially those looking for Islamic finance or ethical mortgages.

One of the main reasons traditional mortgages are shunned is that they are interest-centred and therefore not Sharia compliant. This has led to Muslims and ethical investors looking for alternative financial products to source funding when buying a property.

Interest is strictly prohibited under Islamic finance rules, so Muslims have had to look outside the traditional mortgage market in order to secure funding for their real estate and asset purchases.

However, it is not only Muslims who are looking at the market for alternatives to traditional mortgage products and services. As the ethical finance market continues to grow, many ethical investors and purchasers are also looking to secure funding that comes without hefty interest payments and charges.

Islamic banks and products under the Islamic finance banner are often considered to be a safer option than the finance options available on the mainstream finance market. The reason for this is that they are seen as less risky and less speculative.

Let's have a look at the alternatives out there and whether or not they are deemed to be halal or haram under Sharia rules.

Buy To Let Loans

Buy-to-let mortgage loans are designed for those people or businesses who want to purchase real estate properties with the purpose of renting the property out. Once the property is let, the homeowner then generates revenue through the rent payments they receive from the tenant.

Normally, these types of mortgages are based on higher interest rates than conventional mortgages and for this reason alone they are not Sharia compliant and are deemed to be haram.

There are some Islamic banks within the UK that offer a buy-to-let mortgage product, and if you want to review what is on offer you need to make sure that the product is 100% Sharia compliant.

Certainly, conventional buy-to-let mortgages that include interest in the repayment structure are not permissible for Muslims.

Home Purchase Plans

Home purchase plans are structured to avoid the charging and paying of interest. Normally a home purchase plan will involve the bank and the homeowner taking part in a shared investment strategy.

The bank, or financial institution, will purchase the property outright on behalf of the homeowner. The bank and the homeowner will agree the payments that the homeowner will make to the bank in lieu of repayment.

The homeowner will then make the repayments to the bank until they have paid off the pre-agreed price of the property. Once all the payments have been made the homeowner will own the property outright.

Home purchase plans give customers the opportunity to get on the property ladder in a halal and Sharia compliant way.

This type of co-ownership arrangement means the bank and the borrower share the risk and no interest is payable.

Shared Ownership Schemes

A shared ownership mortgage enables the purchaser to buy a share of the property. The purchaser then pays rent on the remaining share which is often owned by a non-profit organisation such as a registered social housing provider.

Shared ownership schemes were developed to enable people to get on the property ladder in an affordable way.

When structured correctly, shared ownership mortgages can be halal. If the share (of ownership) being purchased is clearly defined, and the rent on the remaining share is based on payments which are fair then this could be considered a halal alternative to an interest-based mortgage.

Make sure that the rental payments do not attract any interest, and that the terms and conditions of the ownership scheme are clear and concise. In the United Kingdom, shared ownership schemes are regulated and can often be an effective way to get on the property ladder.

If you are interested in a shared ownership scheme, look to see if they are being offered in your local area, and then look to see if any Islamic banks are offering shared ownership services.

Guarantor Mortgages


Guarantor mortgages are for those people who are unable to purchase a property, or secure funding to make the purchase, on their own.

A guarantor is involved who guarantees that they will repay the mortgage loan amount if the borrower does not make the payments.

Usually, the guarantor is a family member or close friend.

Whilst Islamic finance does permit the concept of a guarantor, in order for the service to be halal it needs to follow Sharia rules relating to such transactions. For example, a guarantor can be involved in a joint purchase transaction. In this type of financial transaction, the guarantor owns a share of the property and the risks are shared.

This is a musharakah arrangement - that is a profit-sharing arrangement or partnership.

If the guarantor mortgage is simply one where the guarantor guarantees the loan repayments with zero ownership rights then this is not permissible under Sharia rules.

Crowdfunding



Crowdfunding is a relatively new alternative to conventional mortgages. In its very basic form, crowdfunding operates by way of a collection of funds from a crowd of people (investors).

Whilst historically, investment markets have tended to be reliant on interest. However, Islamic crowdfunding is an activity that is deemed to be halal. Funds collected from a community have never been prohibited. In fact, crowdfunding in its very essence can have a positive social impact and this is a key principle of Islamic finance - social responsibility and ethical finance.

Anyone considering crowdfunding should ensure that the crowdfunding arrangement is set up to be fully Sharia compliant.

Self-Build Mortgages



Self-build mortgages are for those people who want to build their own homes. What this means in principle is that the loan is released to the borrower in stages that coincide with the stages of the build taking place. The final loan amount if based on the value of the property once it has been fully completed.

This type of alternative to the conventional mortgage is not halal as it still incurs the same type of interest payment as a standard up-front mortgage does.

Conclusions

Muslims have been wanting Sharia compliant alternatives to standard mortgages for many years. To address this, banks in England and other western economies have developed Sharia compliant alternatives that enable Muslim and ethical investors to buy a house or a business property/asset.

Halal alternatives to interest-based mortgages have several unique features. They are less risky, less speculative, and more socially responsible.

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